According to Deep Silver the Zombie Bait edition of the game will feature a 31cm, hand painted resin statue described as a “grotesque take on an iconic Roman marble torso sculpture.”
Publisher of upcoming spinoff game Dead Island Riptide, Deep Silver, sent out a press release earlier today announcing that Australia and the UK will be receiving a very special edition of the game.
Along with the usual DLC and artwork that tends to accompany special editions, Dead Island fans can expect a high quality, hand painted resin statue of a dismembered female corpse.
Not a whole corpse, mind you. Just boobs and a g-string bikini.
Deep Silver sales and marketing director Paul Nicholls said in a statement the mutilated body “would make a striking conversation piece on any discerning zombie gamer’s mantel.”
Presumably the conversation to which he is referring would be “why am I in this person’s house?”
The almost universally negative response from fans, the press and the gaming industry have prompted an apology from Deep Silver UK but see if you can spot the problem here.
We deeply apologize for any offense caused by the Dead Island Riptide “Zombie Bait Edition”, the collector’s edition announced for Europe and Australia. Like many gaming companies, Deep Silver has many offices in different countries, which is why sometimes different versions of Collector’s Editions come into being for North America, Europe, Australia, and Asia.
For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.
We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver’s entire international team today. For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again.
It first appears that they are apologising for releasing different special editions in different regions but when they do get to the issue of the torso very little is actually said.
They are “collecting feedback” to make sure this “will never happen again”. This is all well and good but it ignores two key questions:
1) How did this even happen in the first place? Presumably there were a team of people who signed off on this, did none of them stop and think “hey, this is not at all OK”?
2) Are they going to remove the torso from the special edition?
At no point in their apology do they say they are going to get rid of the torso. If they were truly “deeply sorry” surely it would be the sensible thing to do. As it stands their apology reads like “whoopsie-doodle, we’re super sorry you called us out on this but don’t forget to make some space on your bedside table for the dismembered body.”
If nothing else, this news highlights the importance of movements like #1reasonwhy in helping the gaming industry evolve.
It’s time to grow up, guys.